content creator and media strategist, 2017-2018

Canon 7D with Tokina 11-18, Canon 18-135, and Yongnuo 50 mm lenses.

For the digital platform Happiness.com, I developed a wide array of promotional, editorial, and educational content tailored for an international audience of seekers. This role allowed me to merge my professional expertise in media production with my personal commitment to mindfulness, growth, and conscious living. My work was centered on creating meaningful engagement through high-quality storytelling that addressed complex topics such as spirituality, personal development, and mental well-being.

I was responsible for the end-to-end production of various media formats, including both “advertising” style promotional material and deeper human interest features. This involved writing articles on diverse happiness topics, ranging from mindfulness practices to the impact of conscious media, ensuring the tone remained accessible yet grounded in research. I also produced a series of explainer videos, utilizing animation to simplify and visualize abstract concepts for a global community.

This collaboration functioned as a form of informal pedagogy. By translating philosophical and psychological insights into digestible digital content, I helped provide the platform’s users with practical tools for their own journeys of self-discovery. The project required a nuanced approach to soft journalism, where the objective was to inform and inspire rather than simply report.

Working with Happiness.com was a significant intersection of my professional skills and my lifestyle choices. My developing yoga practice and commitment to a vegan diet provided the necessary context and authenticity required to produce content for this specific demographic. By maintaining high production standards and a clear narrative focus, I contributed to building a space where digital media serves as a catalyst for positive personal and social change.

PowToon animation software.